upriseUP worked with UK national charity for homeless people, Crisis, to help increase donations through a targeted digital marketing ‘Crisis at Christmas’ campaign.
Cuting though the digital noise of the Christmas period upriseUP delivered a multi-channel digital campaign with impressive results. Combining paid social and programmatic display advertising, the agency’s tactics resulted in 48,000+ donations with a value of £2,600,000+. A growth in revenue of 125% from 2018 to 2019; building on the vast improvement already achieved the previous year, since upriseUP took over the digital campaign in 2018.
Through continuous testing audiences, creatives, placements, formats, images and copy, upriseUP achieved significant improvements in performance throughout the campaign driving cost per acquisition (CPA) down by over two thirds through the campaign to enable Crisis’ budget to go further to help more people.
This resulted in a record Christmas fundraising campaign with Crisis attaining its highest ever amount of online donations.